OUR BRANDS

ROCA

Over 100 years of history to become a reference company worldwide

Roca began its activity as a company that made cast iron radiators for domestic heating at its factory in Gavà, near Barcelona. After these first radiators, the firm expanded its portfolio with the production of boilers. In 1929, Roca entered the bathroom space by starting the production of baths.

Always attentive to the changes in society related to water culture, the main natural resource Roca works with, the company assumed in 1936 the challenge of producing vitreous china bathroom appliances. After that, in 1954 Roca started the production of brassware.

In the 90s the Group developed a first step of international expansion, mainly based on setting up commercial branches and signing agreements with local leading brands. Besides Portugal and France, Roca’s presence started to spread over the United Kingdom, Germany, Italy, Russia, Morocco, Argentina, Brazil and China.

The turning point of the internationalisation process took place in 1999, with the acquisition of the Swiss Keramik Holding Laufen, fourth global manufacturer in those days. The acquisition of Laufen allowed the Group to strengthen its position in strategic markets where the brand had less presence, such as Eastern Europe, Brazil and the USA.

In 2005 Roca announces an ambitious strategic plan focused on bathroom spaces, achieving the world leadership of the sector in 2006.

In 2007, Roca Group came into a JV with the Chennai based Murugappa Group and by 2010, Parryware, which is India’s leading sanitaryware brand, became a 100% subsidiary of the Roca Group. The expertise and revolutionary R&D technology of Roca and customer trust of Parryware proved to be a potent force and has helped both our brands to grow and challenge their respective competitors like never before. Presently, with 5 plants including the state-of-the-art plant at Bhiwadi, Roca and Parryware are equipped with leading infrastructure.

Roca is the world leader in the definition of bathroom space and a benchmark reference in the world of design. Currently they are active in more than 170 different countries and have 78 production plants spread across five continents. Roca Directly employees more than 22, 000 people across the globe.

PARRYWARE

Parryware India’s leading manufacturer of bathroom products, originated from EID Parry, one of the country’s oldest and most reputed business entities. In 2006, it entered into a joint venture with Roca Corporation, Spain, became a Roca Group subsidiary in 2008 and turned into a wholly-owned subsidiary of the Roca Group in 2011.

The journey started in 1952 when Parryware started under EID Parry in Ranipet. The company joined hands with Royal Doulton in 1960 and inaugurated a new casting unit in 1976. Change came knocking in 1980 when Muruguppa group took over Parryware brand. Five years later, in 1985 a revolution was born in shape of the Cascade range of closets which upgraded Parryware from just a bathroom product manufacturer to a brand that stood for glamorous bathrooms. Roca group took over Parryware in 2006 and the growth story continues with increased production prowess (8 plants) and deeper penetration into the Indian market.

AMERICAN STANDARD

As one of the most iconic brands in sanitary ware, American Standard has earned the trust of its customers by constantly delivering style, quality and reliability to their bathrooms. Today, backed by more than 140 years of pioneering legacy, American Standard continues to raise the bar in delivering dependable bathroom solutions that combine thoughtful designs and innovative technologies to create inviting bathroom sanctuaries that offer ultimate comfort and performance to its customers.

Making life healthier, safer and more beautiful at home, at work, around town and throughout the world ― that is the vision of American Standard.

Globally connected with strong sales presence in over 20 countries plus manufacturing and research facilities in Asia, American Standard stays attuned to consumer needs and anticipates emerging trends through active customer engagement.

Led by a dynamic team of in-house designers based in Asia, American Standard offers high performing toilets, stylish faucets and wash basins for the bath and kitchen, plus showers, bathtubs and other wellness products that combine human-centric design with innovative functionality.

American Standard offers total project solutions for residential and commercial customers, effectively delivering water-saving products that are used for new construction and replacement/remodeling projects.

American Standard operates under the business unit LIXIL Water Technology which is the world’s largest global leader in sanitary ware. This division operates in 150 countries, with more than 50 production and R&D facilities globally. LIXIL Water Technology business brands include: LIXIL, INAX, GROHE, American Standard, and JAXSON.

GROHE

GROHE is the world’s leading provider of sanitary fittings and a global brand, dedicated to providing innovative water products.

For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE’s commitment to creating exceptional experiences and to delivering “Pure Freude an Wasser”. With its engineering, innovation and design activities firmly anchored in Germany, GROHE products bear the badge of quality “Made in Germany”, ultimately strengthening the customers’ confidence in the brand. All plants of the GROHE manufacturing network make use of high-precision production engineering to ensure compliance with consistently high GROHE standards. This way GROHE ensures that its products live up to the most uncompromising demands in terms of workmanship and functionality.

Over the past ten years alone, the success of GROHE has been confirmed by more than 240 design and innovation awards as well as a top three placement among “Germany’s most sustainable major companies of 2015”. Numerous high-profile projects around the globe are fitted with GROHE products, testifying to architects’, designers’ and developers’ preference for the brand.

In 2014, GROHE became part of the LIXIL Group Corporation, a publicly listed company on the Tokyo Stock Exchange. LIXIL is the global market leader in the sanitary ware industry and also Japan’s leading provider of housing and building materials.

GEBERIT

The Geberit Group, which operates worldwide, is the European market leader for sanitary products. As an integrated Group, Geberit has a very strong local presence in most European countries and is therefore able to offer unique added value in both the sanitary technology and bathroom ceramics sectors.

The production network encompasses 29 production facilities, of which six are located overseas. The Group is headquartered in Rapperswil-Jona, Switzerland. With around 12,000 employees in around 50 countries, Geberit generated sales of CHF 3.1 billion in 2018. The Geberit shares are listed on the SIX Swiss Exchange and have been included in the SMI (Swiss Market Index) since 2012.